No Other Win Compares.
A bold, global, multi channel campaign like no other.
Run in 17 countries / languages, with unique, bespoke barriers and challenges to address in potential players, this unique campaign was focused exclusively on driving growth and needed to straddle both short and long-term objectives. This means we needed, and did see positive impact and change in:
Primary objectives – branding:
Increase in unaided awareness (measured by Brand Health Tracking)
Increase in consideration
Increase in ‘challenge’ brand attribute
Organic search lift (measured through Google analytics)
Secondary objectives – acquisition and media performance:
Acquisition
Winback
View through rate of video assets
CTR of video assets
This all was done through a creative campaign that built upon past year's campaign learning and positionings, using a humor-based narrative to communicate to audiences the challenge and fulfilment that WoT-PC can bring as a product.
Campaign Elements
Below you'll find an assortment of creative assets, in varying languages and sizes that help express the breadth and scale of the campaign.
