Alan Wake 2
Monsters wear many faces. The psychological, survival horror experience Alan Wake 2 releases in 2023.
Elevating Alan Wake 2 to the pinnacle of AAA horror gaming, our mission is to not only create a spine-chilling experience but also empower devoted Alan Wake fans to become our most ardent brand advocates. Through a strategic approach, we aim to secure the commercial success of Alan Wake 2 and expand its appeal to wider audiences.
Our strategy involves a comprehensive launch plan, which includes two paid media campaigns: one for pre-orders and another for the official game launch. Coupled with extensive PR initiatives, we'll ensure that Alan Wake 2 remains in the spotlight, garnering attention from media and players alike. To solidify its success, we'll also leverage first-party support, continually revamp the product page with new and engaging content, and seamlessly integrate the game into the Fortnite universe with the "Flashback" island experience.
Our multi-phase marketing campaign will provide a sustained narrative for the game launch, fostering excitement and anticipation amongst both existing and new fans.
Campaign Beats
13 years after the original title, Previously On Alan Wake aims to bring returning and new players alike up to speed on the events of Bright Falls and the Dark Place
Paid Media Placements and Marketing support during launch weekend.
Alan Wake Flashback, Fortnite Experience
Alan Wake: Flashback is a Fortnite Playable Experience That Recreates Remedy's Iconic Story 10 days before Alan Wake 2 comes out.
Based on the award-winning cinematic action-thriller, troubled author Alan Wake embarks on a desperate search for his missing wife, Alice. This classic action-adventure game has been reimagined in Fortnite using the UEFN tools. Shine light on the mysteries of Bright Falls with only your courage and a trusty flashlight.
Alan Wake 2
Fortnite Cosmetic
Promoted across the Epic ecosystem, via
Social, Newsletter, Toast, PDP presence, FAQ and main page
